The Customer Contact Blog

A collection of expert insights and event news to help you accelerate growth.

Your Customer eXperience Is Only as Strong as Your Weakest Partner

When a Partner Missteps, Your Brand Pays the Price Picture this: a customer uses your platform, redeems loyalty points, and expects a high-quality, reliable experience. But then something goes wrong. They receive cancellation notices, vague support responses, and no clear path forward. The partner responsible for delivering that part of the...

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The Biggest Lie We Tell Our Customers

“We will use your feedback to improve future experiences.” It is a phrase we have all seen at the end of customer surveys, splashed across landing pages, or embedded in transactional emails. It is a promise—a commitment to listen, learn, and act. But if we are being...

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