The B2B Customer Has High Expectations: How Can You Meet Them?
By Juntae DeLane Senior Digital Brand Manager University of Southern California Founder, Digital Branding Institute There are big differences between B2B (business-to-business) and B2C (business-to-consumer) customers. In this blog post, we explore what exactly B2B...
3 Compelling Reasons to Join the Customer Engagement Leadership Council
1. The Council is supported by a growth strategy company fifty years strong The Customer Engagement Leadership Council is underpinned by Frost & Sullivan, a growth partnership company that has been developing successful growth strategies for the global 1000,...
CX Improvement: The need to put consumer data protection and privacy first
Customer experience (CX) improvement has become sort of a holy grail of digital transformation. Every business wants to deliver superior CX, which requires collecting and sorting through massive volumes of data in order to learn what customers want and how to best...
Customer Personalization: The time is now for customized experiences
Presented by Gordon Littley Managing Director, Global Customer Experience Practice Verizon In recent years customer personalization has become ubiquitous. Consumers have come to expect a growing variety of customized experiences. Today, they are even willing to change...