Harnessing Data and Analytics for Strategic Advantage
Essential Takeaways from a Presentation by Melinda Ellsworth, Senior Director, Customer Experience, Watkins Wellness Introduction Customer experience change leader Melinda Ellsworth recently led a Virtual Case History for Frost & Sullivan’s Customer Engagement...
CX Leaders Navigate Disruption in a New Era of Customer Contact
2025’s Customer Contact East: A Frost & Sullivan Executive MindXchange provided valuable insights into navigating the evolving customer experience (CX) landscape. This year’s key takeaways emphasize the importance of returning to basics to preserve a company’s...
Fueling Decision-Making with Data
Presentation by Michael Wireko Vice President, Customer Care Grubhub
How AI Will Transform—Not Replace—Your CX Role
Every day, AI gets a little better at stuff we used to think only humans could do. It analyzes customer feedback, predicts behavior, and personalizes experiences—all faster and more accurately than we ever could. The things that used to make CX pros stand out—like...