Preview: SUCCESS STORY – Real‐World Initiatives that Increased CSAT
Engaging customers and providing world‐class experiences is nothing new, yet so many organizations get it wrong at the most basic level. When customers must contact a company for help, they expect just that, help. And often, companies do anything but help customers...
Data and Behavioral Science: The Twin Pillars of Strong Customer Experience
After nearly two years of watching our world go online in ways we had never imagined before, a key question that emerges is how are people crafting for engaging experiences online? Given that our attention is just one scroll away from disengagement and one click away...
Executive Brief | Authentic Leadership and Employee Loyalty – Creating a Win-Win
Introduction Rob Gofourth, a self-described “operations junkie” and experienced leader who is passionate about connecting corporate strategy to employee achievements, recently led a Customer Engagement Leadership Council Virtual Roundtable on the topic of authentic...
Silver Linings in a Pandemic – Humanizing Agents
Agents are the front lines in handling customer emotions. Often, when customers call, they have already exhausted poorly designed self-service options and are frustrated by the time the agent takes the call. The COVID-19 pandemic accelerated the need for work-at-home...