EXECUTIVE INSIGHT
Six Questions You Should Ask About CX Implementation
INTRODUCTION At the 18th Annual Customer Contact West: A Frost & Sullivan Executive MindXchange in Tucson, Arizona last week, John Bord, Customer Experience Manager, Tucson Electric Power, offered guidelines and lessons learned implementing successful customer...
Seven Tactics to Reinforce Your Customer Engagement Strategy
“How do we know this worked?” In the history of humanity, nobody has enjoyed hearing that question. Why? Because it contains seven assumptions – six of which have negative foundations! As companies evaluate their 2023 marketing spend (after likely...
Integrating Design Thinking in Your Long–Term Customer Experience Strategy
Presented by: Cal Austin Innovative Customer Experience Lead – Emerging Markets Pfizer
Leveraging KPIs for Better Customer Service
“Numbers shouldn’t matter.” “Focusing on KPIs makes customer service interactions transactional and less personal.” “It’s the type of experience you provide to customers that matters, not the ‘agent score card.’” Depending on the context, these sentiments may all be...