About Rohan Sharma

By Rohan Sharma
Co-Founder and Chief Product Officer
Campaign AI
Advisor, UCLA Anderson School of Management

Introduction

Straight talk – customer service is at another crossroads, with generative AI leading the charge this time around. More than just a tech upgrade, it’s a game-changer, poised to boost efficiency but almost certain to dilute empathy. We’re moving towards a future where AI will not only support customer service; it could very well totally take over, in some instances.

Case Study: AI in Action

Generative AI is rewriting the customer service playbook, enabling tools that turbocharge efficiency and automation. Innovations like Salesforce’s Service GPT and Zendesk’s agent assist are totally revamping customer chats with auto replies and real-time help for agents. Advanced AI capabilities in conversation simulation, feedback analysis, and troubleshooting, as seen in tools like Cognigy’s Conversation Simulation and InMoment’s Smart Summary Generator, are pushing what machines are capable of to new heights. Sprinklr’s call note automation and Google Cloud’s Generative FAQ are terrific for streamlining processes by nailing down key conversation points and customer concerns. Then you’ve got Genesys’ Agent Assist and Amazon’s Connect Manager Assist making post-call work a breeze, trimming down manual effort.

The introduction of all these tools begs a question, how will customer service jobs not be impacted when almost every workflow in their day-to-day job is being automated and made massively efficient using AI enabled tools?

The Concern: Is the Human Element at Risk or Evolving?

The concern is real – with AI enabled tool’s surge, customer service risks becoming a ‘robot zone,’ devoid of genuine empathy. Can AI really ‘get’ the intuitive smarts, empathy, and emotional insights of experienced agents, or are we trading in those genuine human moments for speedier, but less meaningful, chats? 

The Solution: Balancing AI Efficiency with Empathy

There is no denying it, with AI stepping into CX roles, there’s a real buzz about empathy taking a back seat. Sure, AI’s great at handling tasks with speed and precision, but can it replicate the nuanced understanding and warmth of a seasoned customer service professional? This is where the plot thickens. As much as AI is making strides in efficiency, there’s a growing concern that the invaluable human connection in customer service might get lost in translation.

Amidst all this tech transformation, it’s crucial to remember that while AI can handle a lot of tasks, it’s the human empathy and understanding that often make the difference between a good and a great customer and brand experience. The future is all about striking that delicate balance – leveraging AI for its efficiency and automation, while ensuring that the essence of the human experience remains at the heart to deliver differentiated customer service.

Future Outlook: Trends and Predictions

In the world of customer experience jobs, the script is being rewritten fast. As one recent study suggests, by 2030, a staggering 30% of US customer service job hours might be on AI’s turf. There is also a strong trend where jobs aren’t just disappearing; they’re morphing. Think of it as jobs getting an AI twist, with machine efficiency and human insights joining forces.

Yet, there’s this looming shadow over low-wage jobs, as those earning under $38,000 a year are 14 times more likely to need a serious job shift compared to the higher earners. So, Generative AI-enabled tools are not just reshaping jobs; it’s stirring up a whole new job market ecosystem – mixing automation with upskilling and creating fresh career paths. 

Conclusion

If 2023 was any indicator, it’s abundantly clear that in the context of Customer Service, Generative AI emerges as both a disruptor and an innovator. It’s also clear that the role of AI in customer experience is not just a fleeting trend but a seismic shift. Ultimately, we must not forget it’s the human element that makes the customer service and your brand truly differentiated since automation and efficiency, will be commoditized soon. Best performing organizations will seamlessly integrate AI and human empathy, not choose one over the other.

Rohan Sharma is a seasoned leader with a deep industry network and a demonstrated history of managing P/L, Digital, Agile and Customer Experience transformations. In addition to working with and for companies such as Thermofisher Scientific, Honda, AT&T, and Apple, he is the author of the best-selling book, Minds of Machines. Rohan is a mentor at Techstars, ExpertDojo and M ACCELERATOR. He is also an Advisor with the UCLA Anderson School of Management.

About Rohan Sharma

By Rohan Sharma
Co-Founder and Chief Product Officer
Campaign AI
Advisor, UCLA Anderson School of Management

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