february, 2021

03feb1:25 PMZone 2. The Brave New World of Optimal Channels1:25 PM EST Fab Facilitator: Phil Gray, Chief Innovation Officer, Interactions

Event Details

In the last 10 years, brands have added a plethora of channels to their engagement model in the spirit of digital transformation. This resulted in a disjointed multichannel experience that frustrated customers. Today, brands need to re-shift their strategy to offer channels that make most sense for their customers.

Call to Action:

  • Determine the potential impact that channel optimization could have on the customer journey
  • Apply channel optimization to your customer experience and digital transformation strategy


(Wednesday) 1:25 PM EST

Fab Facilitator

Phil Gray, Chief Innovation Officer, Interactions

Why You Should Listen to Phil:
As Executive Vice President of Corporate Development, Phil is responsible for M&A and alliances at Interactions. He has extensive startup experience, specializing in natural language understanding and contact center technologies. Prior to joining Interactions, Phil founded and led Versay, a natural language, speech applications company.