june, 2020

11jun9:40 AMSuccess StoryOur AI Journey: Lessons Learned, Outcomes, and Next Steps9:40 AM Rockstar Insights: David Ruiz Martínez, Head of Design, Customer Experience, User Experience, Orange Bank

Event Details

What about allowing your customers to regain control of your Relationship Model? In Orange Bank we are intimately convinced that customers should be able to have control of their finances. From this belief we started providing services and experiences that establish a fairer balance of power between banks and people. One these experiences is to provide a 24/7 relationship model thanks to our AI.

Key Take-Aways:

  • Lessons learned in terms of customer experience of using a AI as the main point of contact of a bank
  • Operational actions to decide how this relationship experience is delivered within the service
  • Ways to create room for human interactions

Time

(Thursday) 9:40 AM

Rockstar Insights

David Ruiz Martínez, Head of Design, Customer Experience, User Experience, Orange BankDavid Ruiz is Head of Design and CX at Orange Bank tasked for conceiving meaningful customer experiences and designing innovative services for banking.

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