28oct1:45 PMRoundtable: Cracking the Nut on Omnichannel CX – A Practical Guide and Key ConsiderationsChoose one of the following zones1:45 PM Fab Facilitator: Rob McDougall, Chief Executive Officer, Upstream Works
Omnichannel is getting a bad rap as the latest panacea for everything that’s wrong in the contact center. As a result, its potential to provide real business and consumer benefits
Omnichannel is getting a bad rap as the latest panacea for everything that’s wrong in the contact center. As a result, its potential to provide real business and consumer benefits isn’t being realized. As the cornerstone of your organization’s digital strategy, your omnichannel approach will need help in order to fly. Let’s boil it down to the basics and figure out how to ensure that you can offer your customers the choice they want within a scope you can implement.
(Monday) 1:45 PM
Rob McDougall is the Chief Executive Officer at Upstream Works Software. Rob has been providing customer care solutions for over 25 years, creating real-world, road-tested solutions that meet the needs of the market, partners, and customers.
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A Customer Engagement Leadership Council Member
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