People, processes and technologies have long been the key elements of a CRM strategy. As 99% of businesses are now in some stage of digital transformation, the people aspect is the most important, and best place to start. Customers and employees play a key role in a company’s success. Investing in emerging technologies and updating dated processes to serve their needs can be the way to gain a competitive edge.

Key Take-Aways:

• Data from Frost & Sullivan research that proves why your company needs to invest in CEX
• Guide to how Workforce Engagement is helping to solve one of the biggest and ongoing customer contact challenges – improving employee retention
• Discover the pitfalls of investing in technologies before understanding “people”