february, 2021

03feb4:10 PMCAPSTONE - How Pinterest Approaches Customer Segmentation and Tiered Service4:10 PM EST Rockstar Insights: Gerald Hastie, Head of Global Customer Operations, Pinterest

Event Details

As products become more complex and customers more sophisticated, delivering outstanding customer service becomes more challenging. To meet the expectations will require you as a Customer Service executive to determine what is the best to meet your customer’s demands while providing excellent customer support. In this session, we will discuss customer segmentation and building a tiering model as methods to address these issues.

Call to Action:

  • Understand the types of customers you serve, what issues they have, how they want to communicate and their overall expectations is crucial
  • Leverage this case study on how Pinterest redesigned their organizational structure and a technology to meet the needs of their customers


(Wednesday) 4:10 PM EST

Rockstar Insights

Gerald Hastie, Head of Global Customer Operations, Pinterest

Why You Should Listen to Gerald:

Gerald leads a team focused on providing support for Pinterest sales teams, advertisers, and merchants. Both the support and community teams work closely with the Product and Engineering teams to identify issues and implement customer insights into the next version of Pinterest’s platform.