Disrupting the centuries old UK banking industry isn’t easy, but there are some vital lessons that those that have tried and succeeded are willing to share. This session will explore
Disrupting the centuries old UK banking industry isn’t easy, but there are some vital lessons that those that have tried and succeeded are willing to share. This session will explore how Atom, the first app-only bank in the UK, continues to take market share by focusing on understanding what matters most to customers, and delivering it.
Call to Action:
Understand how to set up a voice of the customer program from scratch
Prove the ROI to executives in a super easy and simple way
Take cost out of your business whilst improving NPS and Customer Goodwill
(Wednesday) 2:25 PM EST
Michael Sherwood, Head of Digital Experience, Atom Bank
Why You Should Listen to Michael:
Michael is a multi-award winning expert in all things customer intelligence and has over 20 years’ experience designing, implementing and improving digital propositions. He is currently Head of Digital Experience at Atom, the UK’s first App only bank and has helped grow the business from fledgling start up to multi billion pound company. Michael will share the journey he and the team have been on as they endeavor to build the most customer centric bank on the planet.
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