- CustomerContactMindXchange - https://www.customercontactmindxchange.com -

Agenda – East

Agenda

Delivering on Strategic Transformation and Measurable Value

Explore four days of transformative discussions designed to redefine customer success strategies and enhance industry networking.

Collaboration Zones

Customize your agenda! Stick to one zone or explore others. Engage in PowerPoint-free sessions, encouraging creativity and idea sharing.

Zone 1

Achieving Structured, Scalable and Integrated AI

Zone 2

Personalization and the Customer-Centric Experience

Zone 3

Automation for Process Optimization and Efficiency

NOW FEATURING:

CX WOMEN’S LEADERSHIP ALLIANCE WORKSHOP

Zone 1

Achieving Structured, Scalable and Integrated AI

Zone 2

Personalization and the Customer-Centric Experience

Zone 3

Automation for Process Optimization and Efficiency

NOW FEATURING:

CX WOMEN’S LEADERSHIP ALLIANCE WORKSHOP

Schedule

Jump to:

SUNDAY [3]
MONDAY [4]
Schedule-at-a-Glance is preliminary and will be continuously updated as additional information becomes available.
Saturday, April 11, 2026 | Arrival Day
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7:00 pm

Suggested Arrival Time

Arrive Saturday to participate in the networking activity on Sunday.

Sunday, April 12, 2026 | Networking Day

Link in, relax, meet-and-greet during special activities devoted to making new contacts and new friends.

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7:45 am

Welcome Breakfast for Customer Engagement Leadership Council Members

*Participation is reserved for Council members only. Click here [7] to learn more about the Council.

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8:45 am

Networking Activity: Where Connections Meet the Coast

Connect and unwind during an engaging networking activity that captures the lively spirit of Fort Lauderdale. Enjoy great company, meaningful conversation, and a relaxed social setting designed to help you build new connections. Transportation provided.

Hosted By:

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4:30 pm

Sponsor Workshop

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6:00 pm

Sponsor Registration & Orientation Reception

– Concurrent with –

Presenter & Engagement Leader Orientation

An essential meeting for Headliners, Rockstars, Fab Facilitators, and Engagement Leaders to preview the event, highlight your roles, and network with fellow peers.

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6:45 pm

Participant Meet ‘n’ Greet

This networking activity offers end-users/ practitioners a valuable opportunity to quickly connect with peers facing similar challenges. It’s an excellent way to identify participants with valuable thought leadership and lay the foundation for meaningful discussions throughout the event.
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7:30 pm

Welcome Networking Reception & Event Kickoff

Meet your fellow peers and colleagues as we engage in an ice breaker over cocktails to get the conversations started and set you up for an event whose foundation is built on collaboration. Dinner & passed hors d’oeuvres to be served.

Hosted By:

Monday, April 13, 2026 | General Session and Solutions Hall

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8:00 am

Registration, Continental Breakfast, and Solutions Hall

Featured Demonstration Hosted By:

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8:45 am

KICKOFF and HEADLINER – The Power of Why: Solving What Really Matters

Bobby Thompson, Director of Construction, Schaefer Homes

Abstract:

CX leaders are challenged to move beyond symptom-fixing by using clarity, disciplined “why-solving,” and outcome-driven OKRs (Objectives and Key Results) to align teams, eliminate friction, and deliver measurable customer and business impact. Leaders will learn how organizational health, accountability, and focus unlock sustainable CX results.

Action Items:

  • Implement quarterly “Why Reviews” that require every CX initiative and OKR to clearly define the root problem being solved and the outcome that proves success.
  • Evaluate and eliminate CX metrics, dashboards, and OKRs that track activity instead of customer behavior change or economic impact.
  • Empower cross-functional leaders to reimagine one priority customer journey per quarter, assigning a single accountable owner for outcomes—not tasks.

Headliner:

Bobby Thompson
Director of Construction
Schaefer Homes

 

Why You Should Listen to Bobby:
An Army combat veteran and construction professional with over 25 years of leadership experience, Bobby has invested his entire career in sharpening his technical and leadership skills. With a career spanning various roles in the building industry, he brings deep expertise in process improvement, innovation, leadership, workforce development, and team building.

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9:30 am

Energizer

Take your thinking cap off and break up your day with a fun, five-minute energizing activity.

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9:35 am

CASE HISTORY – Determining Strategic Priorities and Tech Investments for Measurable ROI

Daven Govender, Group Chief Customer Officer, Digicel Group

Abstract:

In an environment of rising costs and rapid technology evolution, CX leaders must make disciplined, outcome-driven investment decisions. This case history illustrates how a multi-market telecom organization prioritized business objectives by aligning technology investments with customer satisfaction top of mind, while outlining the governance, measurable impact and people-centered execution required to track ROI.

Action Items:

  • Identify high-friction customer journeys and cost-intensive contact drivers where AI-enabled CX solutions can deliver the greatest customer and financial impact
  • Evaluate AI technology options using a structured decision framework that links customer satisfaction, automation potential, cost-to-serve and adoption readiness before implementation
  • Integrate AI solutions through strong governance, change management and performance metrics to ensure value realization, responsible scaling and sustained ROI

Rockstar Insight:

Daven Govender
Group Chief Customer Officer
Digicel Group
 
Why You Should Listen to Daven:
With over 20 years of experience leading customer experience and contact center operations globally, including BPO environments, Daven is a senior CX leader focused on helping organizations make disciplined, ROI-led technology decisions. He has led large-scale, multi-market CX transformations by balancing AI adoption, operational efficiency and customer outcomes, backed by strong people leadership and execution discipline to deliver measurable business impact.

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10:05 am

Navigating the 22nd Annual Customer Contact East: A Frost & Sullivan Executive MindXchange

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10:15 am

Session to Session Travel Time

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10:20 am

CONCURRENT COLLABORATION ZONES – CASE HISTORIES

Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive, company, and participants.

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11:20 am

Solutions Hall, Networking and Refreshments

Get a quick pulse on solutions and services that can help solve your challenges. In one productive and fun session discover potential fits through a series of rapid fire, one-on-one meetings with leading sponsors. Walk away knowing exactly which providers to circle back with, without sitting through lengthy pitches.

Featured Demonstration Hosted By:

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11:50 am

INTERACTIVE CONCURRENT SESSIONS

Choose one of the following interactive sessions:

SOLUTIONS WHEEL

Play the “wheel” to find out which of the industry’s products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – both intense and fulfilling.

-OR-

THE FIX – Crowdsourcing Tactical Solutions to Our Most Vexing Challenges

Share your smarts! Choose between four themed brainstorming sessions and crowdsource solutions to the most vexing challenges facing customer experience and customer contact today. These are fifteen-minute rapid fire sessions with three rotations. First come, first serve, so choose wisely! Each brainstorming group will build upon the other to build a list of readily operationalized ideas to these common challenges.

The Fix on Modernizing KPIs

Takia Butler, Director, Care Operations, Grubhub

Hosted By:

Takia Butler
Director, Care Operations
Grubhub
 

Why You Should Listen to Takia:
Bio is forthcoming.

The Fix on AI Use Cases for Agent Empowerment

Shri Nandan, Vice President, AI Products & Experiences, Comcast

Hosted By:

Shri Nandan
Vice President, AI Products & Experiences
Comcast

Why You Should Listen to Shri:

Shri is a customer-obsessed CX professional who has dedicated her career to “meeting the customers where they want to be met”. Her leadership and advisory roles across diverse industries spanning insurance, fintech, pharmaceutical and telecom have honed her expertise in digital transformation and product strategy, enabling her to contribute significantly to customer-centric product and technology advancements. Using data driven approaches and high-performing teams, Shri has elevated the AI and digital product landscape enhancing customer experiences, and embedding strategic technological innovations across the business.

The Fix on Elevating CX Through Strategic Vendor Relationships

Andrea Hughes, Senior Director, Customer Service, TruGreen

Hosted By:

Andrea Hughes
Senior Director, Customer Service
TruGreen
 
Why You Should Listen to Andrea:
Andrea is a seasoned customer experience leader with over 20 years of transforming service organizations and strengthening the partner relationships that drive exceptional customer outcomes. She is known for turning external partnerships into strategic extensions of her teams, elevating performance, innovation, and operational excellence. As a senior leader and advocate for women in CX, Andrea brings practical insight and authentic leadership to conversations that move the industry forward.

The Fix on Leveraging Copilot to Guide Leadership Decision Making

Francoise Benoit-Betters, Vice President, Merchant Services, First American by Deluxe

Hosted By:

Francoise Benoit-Betters
Vice President, Merchant Services
First American by Deluxe


Why You Should Listen to Francoise:
With more than 21 years of experience in Merchant Services and Call Center Operations, Francoise brings deep expertise in the credit card processing industry. She has delivered 5-star support to more than 160,000 merchants and helped earn 13 consecutive ATSI Call Center of Distinction Awards, along with five Top Score Customer Service Awards, including four consecutive years. Francoise believes exceptional customer support is the foundation of lasting partnerships. At Deluxe, she leads highly trained, in-house teams across customer support, installation, PCI compliance, and retention, while also overseeing the in-house Deployment facility and facilities operations for three business units.

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12:40 pm

Food For Thought Luncheon – Networking Roundtables Hosted by Industry Leaders

Practitioners and solution providers host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts.

Topic Table Hosted by:

Coveo

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1:40 pm

Session to Session Travel Time

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1:45 pm

CONCURRENT COLLABORATION ZONES – ROUNDTABLES

Roundtable sessions capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.

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2:45 pm

Solutions Hall, Networking and Refreshments

Get a quick pulse on solutions and services that can help solve your challenges. In one productive and fun session discover potential fits through a series of rapid fire, one-on-one meetings with leading sponsors. Walk away knowing exactly which providers to circle back with, without sitting through lengthy pitches.
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3:15 pm

INTERACTIVE CONCURRENT SESSIONS

Choose one of the following interactive sessions:

SOLUTIONS WHEEL

Play the “wheel” to find out which of the industry’s products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – both intense and fulfilling.

– OR –

PROBLEM-SOLVING CROWDSOURCE – Building the Workforce of Tomorrow: Redefining Roles, Skills, and Growth for the Future Agent Era

Nate Brown, Head of CX Advisory, Metric Sherpa

Abstract:
Frontline customer service work looks very different now than it did five years ago, and will continue to rapidly evolve. What skills and knowledge can we equip our talent with right now in preparation for the future? This guided discussion will help us to isolate what matters most when it comes to hiring and developing the agents of tomorrow. We will explore the ability to effectively collaborate with AI tools, acting as a proactive guide, and personalizing experiences in a way that drives value and earns loyalty. Join the conversation and let’s shape the future of service together!

Rockstar Insight:

Nate Brown
Head of CX Advisory
Metric Sherpa
 
Why You Should Listen to Nate:
Nate Brown loves two things very much…customer experience and community. Fortunately, these concepts go hand-in-hand! As a community builder, Nate co-founded CX Accelerator in 2018. Quickly growing to well over four thousand members, this vibrant collection of CX leaders is helping one another to maximize their career and accomplish remarkable things in service to others. Nate also heads up Advisory Services for Metric Sherpa, a research firm helping organizations to transform customer interactions.

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4:05 pm

Navigating the 22nd Annual Customer Contact East: A Frost & Sullivan Executive MindXchange

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4:10 pm

STORY STUDIO – Translating Customer Contact into Organizational Value

Tori Signorelli, Director Guest Journey & Insights, Alaska Airlines

Abstract:
Actionable customer insight only delivers value when it works within the decision forums leaders already use—and equips them for where real decisions actually happen. In this session, Tori shares an approach, illustrated through cases, showing how customer contact data can inform strategic, operational, and investment decisions across the business.
 
Action Items:

  • Identify the systems, dashboards, and forums leaders already trust—and distinguish where decisions are reviewed versus where they are actually made
  • Integrate customer contact data into existing decision infrastructure while tailoring insight for higher-stakes, informal decision moments
  • Reframe customer contact signals to support multiple decision types, including self-service investment and long-term value creation—beyond performance tracking

Rockstar Insight:

Tori Signorelli
Director Guest Journey & Insights
Alaska Airlines
 
Why You Should Listen to Tori:
Tori is a senior customer insight and experience leader who helps organizations translate customer contact into decisions leaders actually make. She currently leads Guest Journey & Insights at Alaska Airlines and previously led global Service Design and Voice of the Customer at Farfetch, where she used customer data to inform strategy, enable self-service, and shift how service organizations create value.

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4:40 pm

CAPSTONE – A Framework for Evaluating, Piloting, and Governing Emerging Technologies

Christina Bell, Vice President, Contact Center Solutions, BCD Travel

Rockstar Insight:

Christina Bell
Vice President, Contact Center Solutions
BCD Travel
 
Why You Should Listen to Christina:
Bio is forthcoming.

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5:15 pm

Networking Reception

End your day with some newfound friends over tasty bites & beverages. A special prize will be raffled off before we close out the evening so be there or be square! Passed hors d’oeuvres, beverages & a specialty drink to be served.

Tuesday, April 14, 2026 | General Session and Solutions Hall
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6:45 am

Early Risers Run/Walk

Invigorate your body, mind, and soul as you run or walk just feet away from the white sands of Ft. Lauderdale while watching the sun rise over the Atlantic. It’s the perfect way to get ready for a great day of content and networking.

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6:45 am

Early Risers Yoga

Calling all yogis! Get energized while building strength and flexibility with us. This creative yoga practice will link breath and movement to keep you present and centered.

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8:00 am

Continental Breakfast and Solutions Hall

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8:45 am

HEADLINER – Effortless by Design: Measuring and Mastering the Frictionless Experience

Brian Jeppesen, Director, Contact Center Operations, Fertitta Entertainment

Abstract:
Discover how focusing on the “why” behind AI adoption can drive measurable improvements in customer experience and operational efficiency. Learn actionable strategies to reduce customer effort, boost loyalty, and deliver tangible business results through AI-powered solutions.
 
Action Items:

  • Identify high-effort customer and agent processes to target for AI-driven improvement
  • Implement conversational AI to automate simple, high-volume interactions and reduce wait times
  • Evaluate and track ROI by measuring reductions in abandonment rates, operational costs, and increases in customer satisfaction

Headliner:

Brian Jeppesen
Director, Contact Center Operations
Fertitta Entertainment
 

Why You Should Listen to Brian:
With over 35 years of experience, Brian is a seasoned leader in contact center operations and 2-time Frost & Sullivan award winner. He specializes in deploying Conversational AI to enhance customer experience and reduce costs, has led teams of up to 2,500 agents across global brands including Landry’s and Golden Nugget and serves on the Board of Directors for the Contact Center AI Association.

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9:30 am

Energizer

Take your thinking cap off and break up your day with a fun, five-minute energizing activity.

Hosted By:

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9:35 am

ASK THE EXPERTS! Panel Discussion – Level Setting AI: Managing Corporate Expectations and Defining the Art of the Possible

Moderator:
Cippy Seidler, Director, Consumer Care Center, Banner Health
 
Panelists Include:
Demetrice Bryant, Senior Director, Support Services, Priceline
Paul Grubic, Director – Owner Channel Operations, GE Appliances
Shri Nandan, Vice President, AI Products & Experiences, Comcast
Damon Spurlock, Director, Global Workforce Management & Command Center, Fabletics
Scott Thomas, Associate Vice President, Client Care, Cox Automotive Inc.,
Customer Engagement Leadership Council Member

Abstract:

In an era of unprecedented artificial intelligence adoption, contact center leaders increasingly confront the critical challenge of reconciling C-Suite enthusiasm with operational feasibility and strategic value creation. This session addresses the imperative need for contact center executives to establish ROI and realistic frameworks that bridge the gap between transformative AI potential and pragmatic implementation.

Action Items:

  • Expectation Management: Developing communication frameworks that articulate and socialize realistic expectations while maintaining stakeholder engagement
  • Use Case Prioritization: Identifying and validating high-impact, low risk applications that demonstrate measurable return on investment
  • Governance Architecture: Implementing robust oversight mechanisms that ensure responsible deployment and risk mitigation
  • Value Demonstration: Integrate metrics-driven approaches to quantify business impact and justify continued investment

Through practical frameworks and industry insights, participants will gain actionable strategies to position AI initiatives within realistic parameters while advancing organizational innovation objectives. This session equips leaders with the tools necessary to navigate the complex intersection of technological possibility, executive expectations, and operational constraints—ultimately fostering sustainable AI integration that delivers tangible business value.

Moderator:

Cippy Seidler
Director, Consumer Care Center
Banner Health


Why You Should Listen to Cippy:

Speaking to and working with many diverse contact groups around the world has inspired and enlightened Cippy. It has brought positivity, new ideas and creativity to an already open mind about the importance and truly critical nature of the contact center environments. She has worked most of her career in Retail and Health Care contact centers helping others appreciate why internal and external customer service and brand loyalty begins in the contact center.

Panelists Include:

Demetrice Bryant
Senior Director, Support Services
Priceline

Why You Should Listen to Demetrice:

Bio is forthcoming.
 
Paul Grubic
Director – Owner Channel Operations
GE Appliances

Why You Should Listen to Paul:

Paul is an accomplished Director of Operations with more than 20 years of experience leading high-performing contact centers. Recognized for driving operational excellence and customer experience innovation, he has led large-scale teams, implemented transformational service strategies, and improved performance through data-driven decision-making. Paul specializes in scaling operations, fostering cultures of accountability, and driving continuous improvement across channels. He has a proven track record of improving key metrics, launching new support models, and aligning service delivery with business goals. A strong advocate for operational agility and customer-centric leadership, Paul brings practical insight to the evolving virtual contact center landscape.
 
Shri Nandan
Vice President, AI Products & Experiences
Comcast

Why You Should Listen to Shri:

Shri is a customer-obsessed CX professional who has dedicated her career to “meeting the customers where they want to be met”. Her leadership and advisory roles across diverse industries spanning insurance, fintech, pharmaceutical and telecom have honed her expertise in digital transformation and product strategy, enabling her to contribute significantly to customer-centric product and technology advancements. Using data driven approaches and high-performing teams, Shri has elevated the AI and digital product landscape enhancing customer experiences, and embedding strategic technological innovations across the business.
 
Damon Spurlock
Director, Global Workforce Management & Command Center
Fabletics

Why You Should Listen to Damon:

Damon has held various workforce management (WFM) leadership and technical consultant roles in the contact center industry for over 15 years. In his current role at Fabletics, he has recently introduced a practical playbook to implement real-time WFM automation guardrails, governance, and metrics that translate AI promises into business outcomes customers and agents actually feel. Damon currently resides in Davao City, Philippines since 2018, where he is also the Co-Founder of WFM Pros organization and a Founding Member on the Philippine AI Business Association (PAIBA).
 
Scott Thomas
Associate Vice President, Client Care
Cox Automotive Inc.
Customer Engagement Leadership Council Member

Why You Should Listen to Scott:

Scott brings over 20+ years of experience leading large-scale customer service operations and currently oversees a team of 800+ supporting Cox Automotive’s Retail brands, including Autotrader and Kelley Blue Book. His organization manages 1.8 million annual support interactions, API implementations, and 26,000 web domains, consistently achieving a CSAT rate of 90% or higher, low employee attrition, and strong internal promotion rates. These results come from a deep focus on operational excellence, leadership development, and customer-driven innovation. Throughout his career, Scott has transformed high-volume service organizations and coached leaders on scalable, peoplefirst support models
 

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10:25 am

Navigating the 22nd Annual Customer Contact East: A Frost & Sullivan Executive MindXchange

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10:30 am

Solutions Hall, Briefing Sessions, Networking and Refreshments

Get a quick pulse on solutions and services that can help solve your challenges. In one productive and fun session discover potential fits through a series of rapid fire, one-on-one meetings with leading sponsors. Walk away knowing exactly which providers to circle back with, without sitting through lengthy pitches.

Networking Break Hosted by:

Featured Demonstration Hosted By:

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11:15 am

CONCURRENT COLLABORATION ZONES – THINKTANKS

ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.

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12:35 pm

Food for Thought Luncheon – Networking Roundtables Hosted by Industry Leaders

Practitioners and solution providers host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts.

Topic Table Hosted By:

PolyAI

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1:35 pm

Session to Session Travel Time

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1:40 pm

CONCURRENT COLLABORATION ZONES – ROUNDTABLES

Roundtable sessions capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.

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2:40 pm

Session to Session Travel Time

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2:45 pm

CASE HISTORY – Enabling Human-Centered AI

Susan Weaver, Chief Customer Officer, Slavic401k

Abstract:

As financial services organizations accelerate AI adoption, customer service and experience leaders must move beyond simply “balancing” humans and automation and instead operationalize human centered AI at scale. This session shares practical, real-world lessons on implementing, monitoring, and translating analytics into frontline behaviors that strengthen customer trust, elevate agent performance, and drive measurable operational outcomes.

Action Items:

  • Implement targeted training and enablement programs that prepare frontline and support teams for AI powered work, ensuring confidence, adoption, and consistent execution
  • Integrate human + AI collaboration into workflows by identifying where automation, analytics, and human judgment must intersect to protect customer trust and elevate outcomes
  • Evaluate and evolve performance frameworks to reward AI augmented excellence, using analytics to monitor quality, refine workflows, and continuously improve the customer and agent experience.

Rockstar Insight:

Susan Weaver
Chief Customer Officer
Slavic401k

 

Why You Should Listen to Susan:
Susan’s career progression over the past 25+ years from a front-line processor and call center representative to Chief Customer Officer has been a profound and rewarding learning experience. Her innovative approach to contact center operations and relationship management has redefined the importance of the customer experience at Slavic401k. By consistently placing the customer at the heart of every decision, Susan has fostered a culture of empathy, accountability, and excellence, achieving outstanding results for both the business and the customers they serve.

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3:10 pm

Solutions Hall, Briefing Sessions, Networking and Refreshments

Get a quick pulse on solutions and services that can help solve your challenges. In one productive and fun session discover potential fits through a series of rapid fire, one-on-one meetings with leading sponsors. Walk away knowing exactly which providers to circle back with, without sitting through lengthy pitches.

Featured Demonstration Hosted By:

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3:50 pm

FIRESIDE CHAT – Achieving an Adaptive Leadership Mindset

Krista Scott, Vice President of Contact Center Operations, Great American Media
Shannon Yeats, Global Vice President, Client Success, Contact Center, Entertainment Partners

Abstract:
Join a dynamic conversation between a CX and a CC leader as they explore cultivating adaptability in today’s rapidly changing business environment. The session will cover navigating uncertainty, leveraging emerging technologies to drive innovation, and modeling resilience to inspire teams, all while managing the fatigue that comes with continuous transformation.
 

Rockstar Insights:

Krista Scott
Vice President of Contact Center Operations
Great American Media
 
Why You Should Listen to Krista:
Bio is forthcoming.
 
Shannon Yeats
Global Vice President, Client Success, Contact Center
Entertainment Partners
 
Why You Should Listen to Shannon:
Shannon is a seasoned, results-driven executive with deep expertise in leading large-scale teams across contact centers, sales, and claims operations. She has a proven track record of driving business growth, improving operational efficiency, and cultivating a culture of high performance and continuous improvement. Known for aligning strategy with execution, Shannon excels at enhancing the customer experience and championing employee engagement. She has led teams of 800+ across diverse environments, with a strong focus on service quality, innovation, and delivering measurable, lasting results.
 

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4:15 pm

Energizer

Take your thinking cap off and break up your day with a fun, five-minute energizing activity.

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4:20 pm

FROM INSIGHT TO ACTION

The Insight – Navigating the AI Maze

– Followed by –

The Action – Roadmapping AI in Your Organization

Don’t just hear it — apply it. This session gives you the space to turn these fresh insights into an action plan that moves your organization forward.

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5:15 pm

22nd Annual Customer Contact East Olympics Team Captain Reveal

Gather ’round beach lovers & spirited competitors! The moment we’ve all been waiting for is here – it’s time to choose our Beach Olympics Team Captains!

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5:20 pm

General Session Concludes

It’s time to change gears, take a quick break to recharge, and lace up your sneakers because the games are about to begin!
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5:45 pm

22nd Annual Customer Contact East Beach Olympics

Gear up for a night of Olympic fun! Not to be missed: the amazing spread we’ll be serving for dinner!
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8:00 pm

Karaoke After Hours!

Whether you’re a karaoke legend or just in it for the laughs, this is the perfect chance to unwind, cheer on peers, and make some unforgettable memories! Snacks & drinks to be served.

Wednesday, April 15, 2026 | General Session, Solutions Hall and CX Women’s Leadership Alliance Workshop

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7:00 am

Walk and Talk

Invigorate your body, mind, and soul as you soak up some tropical tranquility watching the sun rise over the Atlantic. It’s the perfect way to get ready for a great day of content and networking.

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8:15 am

Continental Breakfast and Solutions Hall

Featured Demonstration Hosted By:

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8:45 am

HEADLINER - AI Without Fear: Building Trust in a Fast-Changing World

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9:20 am

WHAT WOULD YOU DO? – Quick Consecutive Insights, Questions and Answers

IT and Me = We

Matt Goldsmith, Senior Vice President of Member Experience, MIT Federal Credit Union

Abstract:

In today’s technology driven environment, almost every project and initiative involves IT resources, while at the same time the capacity of IT teams becomes increasingly limited. In this session we will use real world scenarios to talk through how to build strong partnerships and alignment with IT leaders and across the enterprise to ensure that key customer facing initiatives are given the right level of priority within your organization.

Action Items:

  • Build effective partnerships with key leaders in order to understand perspectives and gain buy-in for your top priorities
  • Employ frameworks within your organization to increase cross-enterprise alignment and break down silos
  • Create the right routines to showcase the impact of partnering around initiatives that impact the customer and employee experience

Rockstar Insight:

Matt Goldsmith
Senior Vice President of Member Experience
MIT Federal Credit Union
 
Why You Should Listen to Matt:
Matt has led customer-facing organizations across a wide variety of businesses over the past 20 years. He has built a strong reputation for building cohesive partnerships across business units and creating enterprise alignment in order to successfully drive large-scale business transformation, resulting in industry leading results in both customer and employee engagement and satisfaction.
 

– Followed by –

Purpose and Growth = Retention

Rasheeda James, Vice President of Client Services, Americor

Abstract:

Retention doesn’t improve by accident; it improves by design. This interactive session challenges leaders with real, fast-paced scenarios drawn from live operations, revealing how purpose, clarity, and growth pathways drive employee retention and sustained performance.

Action Items:

  • Connect daily behaviors to outcomes, growth, and retention through clear, purpose-driven performance scorecards
  • Pinpoint high-risk attrition moments and apply targeted interventions before disengagement turns into turnover
  • Establish visible growth paths and leader accountability to ensure fair, consistent retention at scale

Rockstar Insight:

Rasheeda James
Vice President of Client Services
Americor
 
Why You Should Listen to Rasheeda:
Rasheeda is a senior customer experience and operations executive known for scaling high-performing, people-centered organizations through data, technology, and heart-led leadership. As Vice President of Client Services at Americor, she leads large, multi-site contact center operations across the U.S. and nearshore partners, overseeing hundreds of professionals across voice, chat, and digital channels. Rasheeda is deeply committed to servant leadership, community impact, and developing the next generation of leaders. She believes that the strongest organizations are built where accountability, transparency, and compassion coexist.

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10:10 am

Solutions Hall, Networking and Refreshments

CX WOMEN’S LEADERSHIP ALLIANCE WORKSHOP | Owning Your Growth Journey

Women and their allies come together for inspiring discussions on achieving personal and professional growth.

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10:35 am

WELCOMING REMARKS - What Makes Today Unique? Defining Purpose, Values, and Vision

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10:45 am

PANEL DISCUSSION - Conversations with CX Women Trailblazers

Panelists Include:
Andrea Hughes, Senior Director, Customer Service, TruGreen

Panelists Include:

Andrea Hughes
Senior Director, Customer Service
TruGreen
 

Why You Should Listen to Andrea:
Andrea is a seasoned customer experience leader with over 20 years of transforming service organizations and strengthening the partner relationships that drive exceptional customer outcomes. She is known for turning external partnerships into strategic extensions of her teams, elevating performance, innovation, and operational excellence. As a senior leader and advocate for women in CX, Andrea brings practical insight and authentic leadership to conversations that move the industry forward.

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11:45 am

EXECUTIVE INSIGHT – Women’s Issues and Leadership: Defining Your Path Forward

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12:05 pm

Networking Luncheon

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1:00 pm

INTERACTIVE - Empowering Women Through Meaningful Connections- Coaching Each Other and How to Get Better

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1:30 pm

THE FIX on Your Personal Journey – Creating your Action Plan

Participate in four 15-minute brainstorming rounds designed to produce clear, practical actions you can apply immediately.  Each group will build on the ideas left by the group before it, resulting in a set of practical, actionable solutions to familiar challenges.

The Fix on Focusing on Myself

The Fix on Mastering My Inner Critic

Gina Marchese, Senior Director, Consumer Connections, LIXIL

Hosted By:

Gina Marchese
Senior Director, Consumer Connections
LIXIL
 
Why You Should Listen to Gina:
Gina, a dynamic leader with over 20 years in customer service, excels in transforming contact centers into high-performing organizations. Her innovative approach has consistently driven efficiency and elevated customer satisfaction, making her a respected expert in the industry.

The Fix on Women Championing Women in the Workplace

The Fix on Allyship Supporting Women’s Visibility and Advancement

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2:45 pm

THE KEY TAKE AWAYS

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3:00 pm

Content for the 22nd Annual Customer Contact East Concludes

See you and your team October 18 – 21 in Tucson at Customer Contact West!

Register Now!

For further information or to register, call Jason doty at +214-636-4724 [8], or email him at [email protected] [9]
Register [1]

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